Visual communication as the name suggests is communication through visual aid and is described as the conveyance of ideas and information in forms that can be read or looked upon. Visual communication solely relies on vision, and is primarily presented or expressed with two dimensional images, it includes: signs, typography, drawing, graphic design, illustration, colour and electronic resources. It also explores the idea that a visual message accompanying text has a greater power to inform, educate, or persuade a person or audience.

A brand is the identity of a specific product, service, or business[1][page needed]. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.

Action theory is an area in philosophy concerned with theories about the processes causing intentional (willful) human bodily movements of more or less complex kind. This area of thought has attracted the strong interest of philosophers ever since Aristotle's Nicomachean Ethics (Third Book). With the advent of psychology and later neuroscience, many theories of action are now subject to empirical testing.

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